vitória gomes

vitória gomes

designing systems
for complex digital journeys.

simplifying critical architecture where business, technology, and user behavior meet.

specialized in building rigorous design systems and optimizing financial and checkout flows.

selected work

projects

[01]e-commerce · payments

checkout kabum!

Experience architecture strategies and friction reduction in the checkout of Brazil's largest tech and gaming e-commerce platform.

FigmaResearchGoogle Analytics
checkout kabum!case study
[02]design systems · governance

design system kabum

DS.Sensei is KaBuM!'s official Design System, used across the Platform and the BackOffice that powers internal tools.

Design SystemTokensFigma
2023 — 2024view case↗
design system kabumcase study
[03]mobile · product strategy

redesign shopping app

A native-first iOS experience for KaBuM!, designed from research to handoff with Claude Design and the Figma MCP.

Product DesignClaude DesignFigma MCPFigma
redesign shopping appcase study
[04]b2b · product strategy

wellness clinic dashboard

A management platform designed to bring the daily operation of a premium wellness clinic into one place, connecting appointments, patients, treatments, payments, rooms and business performance.

Product DesignFigma
wellness clinic dashboardcase study
"

I had the pleasure of leading Vitória, and working with her was incredible! She's a well-rounded professional, but what stands out most is her technical skill and drive on every project, always delivering top quality ahead of deadlines. She's also someone who's constantly leveling up, staying ahead of trends and bringing that back to the team alongside her peers. It's remarkable how many technical skills she's mastered and how much value she adds to any team.

Photo of Mauricio Figueiredo

Mauricio Figueiredo

Product Design Head · KaBuM!

"

I worked with Vitória for almost two years at KaBuM!, where she served as a Product & UX Designer. During that time, I watched her stand out on several major projects, including improvements to the user notification flow and the evolution of the platform's checkout. What stood out most was when we kicked off the company's Design System, a phase where she showed an incredibly dedicated, organized approach and stayed open to new ideas...

Photo of Victor Franco

Victor Franco

Product Designer · KaBuM!

"

Vitória is an incredible professional! She's the kind of person who puts you completely at ease the moment she takes on a project. She stands out for her exemplary self-management and excellent time management, delivering everything with real speed. Creative and innovative, she's always proposing new ideas. We know we'll be pleasantly surprised, because she pairs top-tier quality with flawless attention to detail!

Photo of Danilo Salgado

Danilo Salgado

Product Manager · KaBuM!

timeline

Caixa Econômica Federal
2020 - 2021

Caixa Econômica Federal

Intern

Supported essential digital services and accessibility for the Caixa Tem app.

TT&T IT Solutions
2021

TT&T IT Solutions

Junior UX Designer

Delivery and property management products, bridging business rules with market needs.

Seven Studio Dev
2022 - 2024

Seven Studio Dev

Product Designer

Built landing pages and B2B management systems focused on conversion metrics and data-driven business decisions.

KaBuM! - Grupo Magalu
2023 - Present

KaBuM! - Grupo Magalu

Product Designer

Leading the evolution of the payments journey, checkout, and Design System for Brazil's largest tech e-commerce platform.

design process

01step

discovery

Mapping & Alignment

  • •Stakeholder alignment
  • •Goal and metric definition
  • •Opportunity mapping
02step

ideation

Strategy & Flows

  • •Journey mapping
  • •User flow design
  • •Solution prioritization
03step

design

Interface & Systems

  • •Wireframes & structure
  • •High-fidelity interfaces
  • •Design System evolution
04step

validation

Testing & Usability

  • •Interactive prototypes
  • •Usability testing
  • •Refinement iterations
05step

evolution

Handoff & Metrics

  • •Engineering handoff
  • •Post-launch monitoring
  • •Continuous improvement

Let's talk?

If you're building something complex and need someone who thinks in systems before thinking in screens, let's talk!

contatovitoriagomys@gmail.com

Built with Claude Design & Code by Vitória Gomes.